Natalie Canavor

Business communication: author, writer, teacher, presenter

BETTER WRITING RIGHT AWAY: A BLOG

Business Writing: The Right Words (in the Right Size) Make Your Business Findable

February 9, 2018

Tags: Business writing, business messages, business promotion, business names, using tag lines, business building

A few days ago I shampooed my hair with mouthwash. Not on purpose—the words on the hotel give-away bottle were too small for me to read without glasses, which are tricky to use in the shower. Considering that at least 60% of ALL Americans are farsighted, it’s amazing how rarely manufacturers think about readability. Somewhat often I’ve washed my hair with conditioner, because even the big expensive bottles rarely say ‘shampoo’ or ‘conditioner’ in type bigger than 6 point.

My not-so-nice hair got me thinking about how hard many businesses make it for people to find them--or understand what they do. It's not always about search engine optimization. It's more basic. For example:

  • I have a favorite piece of decorative art and want to buy similar work for friends who admire the piece I own. But the creator didn’t put his name on it, yet alone a way to reach (more…)
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