Natalie Canavor

Business communication: author, writer, teacher, presenter

BETTER WRITING RIGHT AWAY: A BLOG

Writing email subject lines: How to say "open sesame!"

March 10, 2018

Tags: email subject lines, subject lines, writing emails, business writing, better emails

These days, just getting people to just open an email is a challenge. I probably open less than 5% of my in-box messages, even though at some point, I asked to be put on most of those mailing lists.

We all constantly filter out what doesn’t relate directly to us in some way. Otherwise, given the ongoing deluge of information and promotions and enticements, we’d go mad. But few writers take account of the narrow window for interesting our target audiences. (more…)

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